Scope of work
Logo Design
Fonta Financials
Finance company
About the Client:Fonta Financials is a dynamic financial services company specializing in tailored solutions for individuals and businesses. With a strong emphasis on professionalism and innovation, Fonta Financials offers a range of services designed to help clients navigate financial challenges and achieve their goals. The company prides itself on delivering clarity, trust, and impactful results, making it a reliable partner in financial growth and success.
About the Project:Kondlo Designs™ was entrusted with creating a logo for Fonta Financials, reflecting the company’s professionalism, clarity, and innovative approach to financial services. The project involved crafting a sleek and modern design that captures Fonta Financials’ commitment to building trust and delivering impactful results. The final logo embodies the brand’s values, setting a strong visual foundation for its identity in the financial industry.
1. Logo
The Fonta logo is a primary brand element, embodying simplicity, stability, bold and elegance. It should always be surrounded by sufficient clear space, free of visual distractions, to ensure it stands out. Full-color logos are used on light backgrounds, while monochrome versions are recommended for dark backgrounds to maintain optimal clarity.
2. Iconography
Fonta Financials’ icons embrace a clean and modern look, using simple geometric shapes that reflect the brand’s clarity and sophistication. They feature primary brand colors like dark blue and orange to create a cohesive and visually pleasing style. Designed on a circular or square grid, the icons are carefully spaced and symmetrical, reinforcing Fonta’s commitment to quality and professionalism.
3. Logo Clear Space
To keep the Fonta Financials logo clear and impactful, it needs enough space around it, free from other text, images, or design elements. This open space protects the logo’s integrity, ensuring it stays bold and easy to read in any setting.
4. Icon Clear Space
For the Fonta Financials icon, which features the stylized 2x “F” symbol, a designated clear space is essential to ensure its visual impact and legibility. This clear space should be free of any surrounding text, images, or design elements, preserving the icon’s integrity and allowing it to stand out distinctly.
Primary Colours
Orange
Pantone 1585 C
C=2% M=70% Y=97% K=0%
R=238 G=111 B=39
Hex= ee6f27
Dark blue
Pantone 7693 C
C=100% M=76% Y=37% K=25%
R=8 G=64 B=100
Hex= 084064
Secondary Colours
Black
Pantone 1585 C
C=2% M=70% Y=97% K=0%
R=238 G=111 B=39
Hex= ee6f27
White
Pantone 7693 C
C=100% M=76% Y=37% K=25%
R=8 G=64 B=100
Hex= 084064